Guide to creating an effective LinkedIn profile


A professionally written LinkedIn profile allows you to create an online professional brand which can help open doors to opportunities and networks. LinkedIn allows you to showcase your profile, expertise, recommendations and connections.

Your profile is the first professional impression of you when recruiters and employers use LinkedIn to search for candidates. It also demonstrates credibility in your industry and highlights your achievements. Many people still underestimate the importance of LinkedIn in their job search.


​Here are some tips to creating an effective LinkedIn profile:


1. Professional profile picture and banner

People find it easier to connect with you when they can put a face to your name. Putting up a professional looking photo increases the credibility of your profile. Profiles with photos are also 14 times more likely to get found!


2. The ‘About’ section

This is the best place to showcase who you are. Engage the audience by telling them your story. It will be good to highlight key skills, experiences, and achievements, and also talk about your career aspirations. Lastly, add a call to action to prompt them to connect with you or contact you for any job opportunities.


3. Showcase your best works in the ‘Featured’ section

Highlight your biggest accomplishments here or share any insightful articles that you have written. Add in your portfolio if you have any creative works to share! This is a good place to showcase works that are not included in your CV.


4. Highlight your experiences

Use strong accomplishment-driven keywords and phrases and quantify your achievements by stating reportable numbers. Demonstrate initiative by using strong action verbs and use the PAR method to structure your descriptions.


5. Add certifications, projects, volunteer experiences, languages

Add in any additional information that might value-add to your profile and showcase your skill set and abilities!


6. Ask for endorsements and recommendations

Endorsements and recommendations from others help greatly in increasing your credibility. Don’t be shy to reach out to people whom you have worked with for endorsements and recommendations!



Are you interested in landing your dream job through our LinkedIn Strategies?

Want customised recommendations for your profile and additional career tips to help you in your job search? Reach out to us to get connected with a career mentor that will best guide you in your career!




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